About this webinar
Stop trying to market everywhere—and start winning where it matters most.
In this training, broker partners will learn how to strategically focus on one local market and build consistent visibility that drives recognition, referrals, and repeat business. Rather than relying on broad, generic marketing, this course shows you how to position yourself as the trusted, go-to lender within a specific zip code or community.
Attendees will walk through a proven framework for selecting the right local market, crafting localized messaging, and showing up consistently across social, digital, and in-person channels. The session emphasizes practical, repeatable actions that fit into a busy broker’s schedule—no large budget or complex campaigns required.
By the end of this course, participants will have a clear local marketing plan, a defined target area, and a weekly action strategy they can implement immediately to increase visibility, strengthen Realtor relationships, and grow their business.